Sierra Nevada reached out to EVERY brewery in the country, looking for help with raising money for their Camp Fire Relief Fund. (You can read the letter below.)
We couldn’t help but take part in such a wonderful cause. Today we tap our kegs of Resilience Butte County Proud IPA. All proceeds from this beer will be donated to the Sierra Nevada Camp Fire Relief Fund. It’s a super limited pilot batch so we will not be offering Growlers or Howlers of this. Please join us as we kick off the holiday weekend drinking for a great cause.
“As you may know, on November 8, the Camp Fire broke out near the town of Paradise, California, and within minutes raged through the community, obliterating a football field per second of everything in its path, destroying nearly 10,000 homes, killing many residents and leveling the town of 27,000 people. The fire is still raging on, but it is already the most destructive wildfire in our state’s history. Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our employees lived.The scope of the disaster is hard to fathom, but we have been flooded with offers of help from all over the country.We are humbled and proud of how the community has stepped up and by the many offers of support from others in the brewing industry.I’m writing to ask you to participate in a nation-wide fundraising effort to support impacted communities.Sierra Nevada has created a beer called Resilience IPA.We’re inviting you to brew a version at your brewery and sell it at it your Pub or Taproom, with 100% of the proceeds going to support those impacted by the Camp Fire.”